THE 2026 COMMERCIAL REALITY
Innovation is Table Stakes.
Market Dominance is Architected.
Stop marketing to clinicians. Start solving for the actuary. I build the commercial engines that translate clinical potential into audit-survivable revenue.

National Ecosystem Reach
Architecting commercial pathways for clients operating across the Top 10 National Payers, Providers, and Biopharma companies. We align innovation with the economic requirements of portfolios covering over 100M+ total lives.
High-Growth Deployment
Designed the go-to-market architecture to activate 1M+ eligible lives for emerging medical technology, converting clinical potential into a scalable commercial footprint and high-value payer contracts.
Multi-Channel Architecture
Navigating the intersection of early-stage innovation and enterprise-scale health systems. We design the contracting logic and commercial pathways that allow startups and growth-stage companies to successfully integrate with National Payers, Providers, and the Top 10 Global Biopharma ecosystem.
COMMERCIAL OPERATING ARCHITECTURE
We move beyond traditional consulting to build the structural foundations required for enterprise scale. We design the economic logic, institutional pathways, and leadership rhythms that translate clinical potential into high-value revenue and market dominance.

PAYER & ECONOMIC ARCHITECTURE
Stop selling clinical hope. We design the audit-survivable economic models and contracting logic required to secure high-value payer contracts and sustainable reimbursement.

ENTERPRISE ADOPTION PATHWAYS
We bridge the gap between validated outcomes and institutional adoption, architecting the clear commercial pathways required to scale within the Top 10 National Provider ecosystems.

EMBEDDED COMMERCIAL LEADERSHIP
This is not advisory. We embed as your fractional commercialization function, operating the revenue engine and leading the charge from initial pilot to national enterprise scale.
PARTNERSHIP APPROACH
We move beyond advisory to deploy the structural foundations required for enterprise scale. Axis aligns innovation with the economic requirements of the Top 10 National Payer and Provider ecosystems.

Venture-Backed Founders
We partner with CEOs and PE leadership moving from clinical proof to market dominance. We bridge the gap between validated outcomes and institutional adoption.

Commercial Infrastructure
We design the contracting logic and economic pathways required for scale. We translate clinical data into the audit-survivable revenue models payers demand.

Deployment Models
From 90-day Architecture Sprints that de-risk your market pathway to 6–18 month Embedded Leadership that operates your revenue engine.
The Axis Perspective

The Problem
Most healthtech innovations possess strong science but fail to translate clinical proof into the economic logic required for institutional adoption. Outcomes alone don’t drive contracts. Audit-survivable revenue models do.
The Perspective
Tom Riley founded Axis to bridge the gap between clinical validation and commercial reality. Drawing on a career managing $4B+ portfolios and navigating the Payer-Provider-Biopharma triangle—with leadership tenures at Genentech, Kaiser Permanente, Deloitte, and CVS Health/Aetna—Tom architected Axis to solve for the actuary as much as the clinician.
The Reality
This is not advisory. We design and operate the commercial engines that navigate IRA impacts, optimize 340B dynamics, and activate multi-channel distribution. We don't just find a path; we build the infrastructure for market dominance.



