From Wellness Perk to Covered Benefit In 2025, wearables like Oura aren’t just fitness trackers—they’re revenue drivers for health plans and cost-savers for employers. With Medicare Advantage (MA) rebates topping $500 B in total payments and averaging around $2,255 per enrollee, plans are racing to bundle wearables into benefits that improve engagement and outcomes. Meanwhile, Oura’s $900 M raise and 5.5 M units sold prove enterprise buyers—payers, providers, and employers—ar